With the European Championship finals kicking off on Friday, it is not just events on the pitch that will grace our television screens over the coming month.
Advertising for major sporting events is huge business, and as France prepares for its opening game against Romania in Euro 2016, the battle between two of sport's biggest brands is hotting up.
Nike and Adidas will be strongly represented throughout the tournament, with the battleground for supplying kits and endorsing the world's most recognised players set to be fiercer than ever.
With data provided by Repucom's new European Football Report, Sportsmail can reveal which of the two sportswear giants comes out on top in the various key categories.
Portugal talisman Cristiano Ronaldo is in a league of his own when it comes to sponsorship endorsements.
The Real Madrid star, who scored twice in Portugal's 7-0 demolition of Estonia on Wednesday, earns more than €19million a year, while Adidas' highest earners Gareth Bale and Paul Pogba earn around €4m respectively.
Among Nike's catalogue of superstars are England's Wayne Rooney and Sweden icon Zlatan Ibrahimovic, who could join the Manchester United forward at Old Trafford next season
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